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We implemented a targeted automation workflow in Go High Level (GHL) to drive profile completion rates for a directory-based membership site. The system automatically sends a series of strategic follow-up emails to new members who haven’t completed their profiles, helping improve participation and deliver a more complete directory experience.
MemberConnect Directory
Challenge & Solution
Low Member Engagement Post-Signup
The client struggled with members signing up but not completing their profiles, leaving gaps in the directory and reducing the platform’s overall value. Manual follow-up was time-consuming and inconsistent, resulting in poor engagement and missed opportunities for member visibility.
Multi-Touch Automated Reminder Campaign
We created an intelligent workflow in GHL that initiates an onboarding sequence the moment a new member registers. An initial email is sent inviting them to complete their profile. If left unopened, the system waits one day and sends a follow-up reminder. This process repeats daily for up to seven days, with email delivery conditions dynamically adjusting based on user engagement (open/click behavior).
Significant Boost in Profile Completion Rates
The automated campaign led to a dramatic improvement in member engagement and profile completion within the first week of implementation. The client reported not only higher member satisfaction but also a more robust and complete directory, making the platform more valuable to users and searchers.
Our Process
Our team began by analyzing the client’s onboarding funnel and identifying key drop-off points. Using Go High Level’s workflow builder, we constructed a branching email sequence with conditional logic—triggering reminders only if prior emails went unopened. The tone and content of each follow-up email were crafted to be informative yet encouraging, prompting members to act without feeling overwhelmed. We ran internal tests to validate the workflow timing, deliverability, and user response behavior before launching live. Ongoing analytics allowed for iterative improvements based on engagement data.
Result Driven
60% Increase in Profile Completions
Within the first 30 days, the automation achieved a 60% improvement in member profile completion rates compared to previous manual efforts.
Multi-Touch Automated Reminder Campaign
Open and click-through rates on follow-up emails tripled, thanks to targeted messaging and optimized send times based on user behavior.
Streamlined Admin Workload
By eliminating the need for manual reminders, the client saved several hours per week, allowing their team to focus on growth and support instead of micromanaging member outreach.
