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We successfully redesigned the website for Discount Safety Gear, a leading provider of personal protective equipment (PPE) and safety supplies. The updated site features improved navigation, streamlined customization tools, and an optimized shopping experience for both commercial buyers and individual customers.
Discount Safety Gear
Challenge & Solution
Enhancing Navigation for a Complex Product Catalog
The original site struggled with a complicated navigation structure due to its vast inventory. Shoppers often had difficulty locating specific items, especially when browsing by category or product type.
Enhancing Navigation for a Complex Product Catalog
The original site struggled with a complicated navigation structure due to its vast inventory. Shoppers often had difficulty locating specific items, especially when browsing by category or product type.
Streamlined UX with Smart Categorization
We redesigned the site architecture to include intuitive navigation menus and smart filters. Product categories were restructured for clarity, and we implemented quick-access tools for best-sellers, bulk orders, and customizable items, significantly improving product discoverability.
Our Process
We began by auditing the site’s existing UX flow, identifying key pain points in navigation and usability. Our team redesigned the UI with a modern look and feel, incorporating a scalable mega menu, search enhancements, and new product page layouts. We also integrated advanced product customization tools and ensured mobile responsiveness across all pages. The project concluded with performance optimization and A/B testing to validate improvements.
Result Driven
35% Increase in Conversion Rate
With the new design and simplified checkout flow, more users completed their purchases, resulting in a significant rise in completed transactions.
Enhancing Navigation for a Complex Product Catalog
Improved site speed and easier product access led to longer sessions and reduced abandonment from landing pages.
Enhanced Product Customization Engagement
Users interacted more frequently with the product customization features, leading to higher average order values and improved customer satisfaction.
