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We proudly completed a full redesign of the LightUp website, a leading provider of LED commercial lighting solutions. The newly optimized platform delivers a modern user experience, featuring streamlined navigation and expanded product categories such as Flat Panels, High Bays, Solar Lighting, and more.
LightUp
Challenge & Solution
Organizing a Large and Diverse Product Catalog
With a growing inventory of commercial lighting products, LightUp needed a website that could organize complex product categories and technical specifications without overwhelming the user.
Simplified UX and Smart Categorization
We introduced an improved site structure with clear product categorization, intuitive filters, and fast search functionality. The design focused on guiding users quickly to the right lighting solution, whether it be flat panels, high bays, wall packs, or solar fixtures.
Enhanced Shopping Experience and Product Discoverability
The result was a more intuitive and responsive platform that made it easier for contractors, electricians, and commercial customers to browse, compare, and purchase the lighting products they need—quickly and confidently.
Our Process
We kicked off with an in-depth UX audit and heatmap analysis to identify user pain points. Our team then restructured the navigation and created landing pages tailored to product categories with high search intent. We designed responsive layouts and optimized the user journey from homepage to checkout. On the backend, we improved load speed, integrated advanced filtering, and ensured scalability to support future product expansions.
Result Driven
35% Improvement in Mobile Conversions
Mobile shoppers benefited from responsive design updates, resulting in a dramatic rise in completed purchases from smartphones and tablets.
Simplified UX and Smart Categorization
Streamlined navigation and intuitive filtering led to significantly more interactions per session and better user flow across categories.
Higher Search Ranking for LED Product Pages
SEO enhancements and structured product data helped LightUp gain better visibility on search engines, driving a notable uptick in organic traffic.
