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We developed an automated workflow using Go High Level (GHL) to deliver eBooks instantly upon form submission. When a lead submitted their information through the client’s sales funnel, the system automatically sent a personalized email with the requested eBook. This timely and streamlined process enhanced user satisfaction and boosted engagement metrics.
GHL LeadGen Systems
Challenge & Solution
Manual Resource Delivery Reduced Lead Engagement
Before automation, the client had to manually respond to eBook requests, resulting in delays that hurt lead interest and retention. Timely delivery was critical, as leads expected immediate access to resources in exchange for their contact details.
Automated Workflow with Timed Email Delivery
We implemented a GHL workflow that triggered upon form submission. After a short delay to simulate natural email behavior, the system automatically dispatched a personalized email with a downloadable eBook link. The setup also allowed for easy content updates and branding personalization in future campaigns.
Improved Engagement and Conversion Rates
The automated process dramatically improved the lead experience by ensuring instant delivery of requested resources. The client observed higher open rates and greater follow-up engagement due to the professional and timely communication flow.
Our Process
We started by mapping the funnel process, identifying key touchpoints for automation. Using GHL’s workflow builder, we set up a trigger connected to the lead capture form. After capturing lead data, the workflow included a timed delay (to avoid immediate bot-like emails), followed by a dynamic email that pulled in lead name variables and a secure eBook download link. We tested multiple subject lines and delivery times to optimize open and click rates. The final workflow was deployed with reporting tools to track user engagement.
Result Driven
100% Reduction in Manual Tasks
The manual process of sending eBooks was fully eliminated, saving the client hours per week and ensuring no lead went unanswered.
Automated Workflow with Timed Email Delivery
The personalized and well-timed delivery strategy led to a twofold increase in email open and engagement rates compared to prior campaigns.
Faster Lead Conversion
With immediate resource access, leads were more likely to engage with follow-up content and book discovery calls, shortening the sales cycle.
