We built a high-performance sales funnel in Go High Level (GHL) optimized for Meta Ads traffic, complete with A/B split testing to fine-tune conversion performance. The funnel strategically guided users through multiple steps—from an initial landing page to a premium signup—dramatically increasing paid subscriptions while providing valuable insight into user behavior.
GrowthFlow Media
Challenge & Solution
Low Conversion Rates from Paid Ad Traffic
The client had been running Meta Ads but struggled with a leaky funnel that led to high bounce rates and limited subscriber conversions. The challenge was to create a structured, frictionless sales journey that retained users and converted them effectively at every touchpoint.
Structured Funnel with A/B Split Testing
We implemented a multi-step funnel inside GHL that began with an ad-driven landing page, followed by a value-driven form submission, an upsell offer, upgrade path decision, and finally a premium plan signup. Using GHL’s built-in A/B testing tools, we tested variations in copy, CTAs, and form layout to optimize each stage. The split testing revealed key performance drivers, allowing us to fine-tune the funnel in real time.
Surge in Paid Subscriptions and Funnel Efficiency
The optimized sales funnel led to a significant lift in conversions—especially monthly and yearly paid plans. By structuring the funnel around user psychology and testing every step, we were able to boost ROI on Meta Ads spend and reduce cost per acquisition.
Our Process
We started with a discovery call to assess the existing ad strategy and traffic behavior. From there, we wireframed the sales funnel in GHL and outlined each stage with a clear CTA. The workflow logic was designed to segment user responses and present upsell opportunities accordingly. We set up A/B tests at the landing page and upsell stages, continuously measuring metrics like click-through rate, bounce rate, and conversion ratio. Based on performance data, we rolled out winning variants and refined the funnel for speed, clarity, and mobile responsiveness.
Result Driven
3X Increase in Paid Subscriber Conversions
The structured sales flow and optimized upsell path resulted in a 200% increase in paid monthly and yearly plan conversions within the first 30 days.
Structured Funnel with A/B Split Testing
A/B testing and user journey optimization helped lower the average CPA, making the Meta Ad spend significantly more cost-effective.
Improved User Retention and Lifetime Value
New subscribers who entered through the refined funnel showed higher engagement and retention, boosting overall customer lifetime value.
