We successfully integrated a custom WordPress quote form with Go High Level (GHL) to streamline lead management and automation. Our solution featured a dynamic price calculator that displayed real-time pricing based on user inputs. Upon form submission, data was seamlessly transferred to GHL via API, triggering an automated workflow to create contacts, generate opportunities, and send notifications via email and SMS. The system also distinguished between manually added contacts and WordPress-generated leads, ensuring custom automation for each scenario.
WordPress Integration with Go High Level (GHL)
Date
February 15, 2025
Client
Scrubs Cleaning
Category
Location
United Kingdom
Challenge & Solution
Seamless Integration Between WordPress and Go High Level
A major challenge was ensuring a smooth data flow between WordPress and Go High Level while handling dynamic pricing calculations within the form. The integration required real-time price updates and accurate data transmission to GHL for further automation. Additionally, the system needed to differentiate between leads from the website and manually created contacts, ensuring the correct automation sequence was triggered.
Custom API Integration and Workflow Automation
We developed a custom price calculator using JavaScript and PHP to instantly calculate and display costs based on user inputs. The form was integrated with Go High Level’s API, allowing automatic lead creation and workflow execution. We set up conditional automation flows, ensuring leads from WordPress followed a distinct process from manually added contacts. This included real-time notifications via email and SMS to enhance user engagement and response rates.
Optimized Lead Management and Enhanced Automation
The solution significantly improved the efficiency of the lead management process, reducing manual data entry and ensuring accurate pricing visibility for users. The automated workflows allowed the client to respond faster to inquiries, improve follow-ups, and streamline operations. The integration led to a higher conversion rate and better user experience for both customers and the internal team.
Our Process
Our team followed a structured development approach to ensure a seamless integration:
Requirement Analysis: We collaborated with the client to understand their workflow, pricing structure, and CRM automation needs.
Custom Price Calculator Development: Using JavaScript and PHP, we built a real-time price calculator that dynamically updated based on user inputs.
WordPress Form Integration: We created a user-friendly form that allowed customers to input their service requirements and receive an instant quote.
Go High Level API Integration: We connected the form to GHL via API, ensuring real-time data transmission for lead creation and opportunity generation.
Automation Flow Setup: We designed two distinct automation sequences—one for WordPress-generated leads and another for manually created contacts, ensuring the right follow-up actions were triggered.
Testing & Optimization: The system was rigorously tested to ensure seamless data flow, accurate calculations, and instant notifications before deployment.
Result Driven
Increased Efficiency in Lead Handling
By automating lead creation and opportunity management, the client reduced manual work by 70%, allowing their team to focus on higher-value tasks.
Custom API Integration and Workflow Automation
The instant price calculator enhanced transparency and user engagement, leading to a 30% increase in quote form submissions.
Higher Conversion Rates Through Automation
With targeted automation workflows and timely SMS/email notifications, the client saw a 25% improvement in lead conversion rates, resulting in more closed deals.
